Putt-Putt® Golf is getting a modern-day makeover as the iconic miniature golf company tries to reinvent itself for the 21st century customer.
The Fayetteville, North Carolina-based company is celebrating its 60th anniversary this summer. As its popularity has waned in recent years, the company is hoping a promising new prototype will create renewed interest among both investors and consumers.
Putt-Putt Golf holds a place of special nostalgia for millions of Americans, particularly baby boomers and Gen Xers who spent summers on the 18-hole miniature golf courses navigating obstacles and competing to stay on par.
The company started in 1954—with its heyday in the ’60s and ’70s—and grew to more than 300 locations and emerged as a household name. As the only branded miniature golf firm in the world, Putt-Putt secured copyrights on everything from the obstacles to the type of green carpet used on its courses.